Wednesday, July 12, 2006

Stupid Writer of the Day

Today's honor goes to Marc Gunther of Fortune Magazine. In Mark's full body massage (er, review) of Wired editor-in-chief Chris Anderson's new book THE LONG TAIL, he offers the following paragraph:

His new book, based on a 2004 article in Wired, is generating a lot of buzz, climbing up the best-seller lists and raising provocative questions about the future of our culture.

Just one problem, Marcy-Marc...Chris's book officially came out YESTERDAY. I can't think of any newspapers or magazines off the top of my head that compile bestseller lists based on one day's worth of sales. Unless...wait for it...wait for're so blinded by a marketing campaign that tells you a book is important that you actually begin to make facts up. Not only that, but saying the book is "climbing" the charts insinuates that its actually been on the list for more than one week, and has been higher each time.

Hey, what do you know! My friend Frank just announced his latest bestseller list, and my novel, THE MARK, was #1! Who cares that it doesn't come out until next year, that baby is flying off the shelves!

And people say bloggers have no credibility...


Blogger Brett Battles said...

Congratulations, Jason. #1!!! Maybe you can get that put on the cover when it finally comes out.

6:55 PM  
Blogger Jason Pinter said...

It'll go right below the Killer Year logo:

#1 Frank bestseller

9:47 PM  
Blogger Sandra Ruttan said...

Bloggers have no credibility?! I challenge you to prove that!

11:32 PM  
Blogger Stacia said...

Oh, dear.

Another nail in the coffin of real journalism. Another discouragement for new writers.

5:30 AM  

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