Starbucks Keeps Its Word
August 8, 2006
Starbucks announced today the next phase of the Company's overall Entertainment initiative: integrating books into its entertainment offerings. By selling and encouraging discussion of the highly anticipated new novel "For One More Day" by bestselling author Mitch Albom, Starbucks will further transform the way customers discover quality entertainment options.
"Today's announcement reflects our new and ongoing commitment to offering our customers the unique opportunity to discover books as part of their daily coffee routines," said Ken Lombard, president of Starbucks Entertainment. "Mitch Albom's new book is only the beginning of many exciting literary projects we will offer to our customers in the future as we look to transform the way our customers discover and acquire quality books."
January 10, 2007
Starbucks, which has sold nearly 100,000 copies of Mitch Albom's "For One More Day" at its coffee houses nationwide, will soon be offering "A Long Way Gone: Memoirs of a Boy Soldier," by Sierra Leone native Ishmael Beah.
"The commitment we have is to provide our customers with the opportunity to discover quality books," Starbucks Entertainment president Ken Lombard told The Associated Press on Wednesday. "It's going to be an approach that will provide opportunities for well-known authors such as Mitch Albom as well as an emerging author like Ishmael Beah."
August 8, 2006
Starbucks announced today the next phase of the Company's overall Entertainment initiative: integrating books into its entertainment offerings. By selling and encouraging discussion of the highly anticipated new novel "For One More Day" by bestselling author Mitch Albom, Starbucks will further transform the way customers discover quality entertainment options.
"Today's announcement reflects our new and ongoing commitment to offering our customers the unique opportunity to discover books as part of their daily coffee routines," said Ken Lombard, president of Starbucks Entertainment. "Mitch Albom's new book is only the beginning of many exciting literary projects we will offer to our customers in the future as we look to transform the way our customers discover and acquire quality books."
January 10, 2007
Starbucks, which has sold nearly 100,000 copies of Mitch Albom's "For One More Day" at its coffee houses nationwide, will soon be offering "A Long Way Gone: Memoirs of a Boy Soldier," by Sierra Leone native Ishmael Beah.
"The commitment we have is to provide our customers with the opportunity to discover quality books," Starbucks Entertainment president Ken Lombard told The Associated Press on Wednesday. "It's going to be an approach that will provide opportunities for well-known authors such as Mitch Albom as well as an emerging author like Ishmael Beah."
posted by Jason Pinter at
5:20 PM
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