Men Wear Shoes Too
A long time ago, two shoe salesmen were sent to a small village to hawk their wares. The first shoe salesman said, "There is no market here. Nobody wears shoes." The second shoe salesman said, "The market is unlimited here! Nobody wears shoes!"
I just saw this article by Chris Goldberg on the Huffington Post and felt it was worth linking to. If I had a dollar for every time I heard someone say "Men Don't Read" in an editorial/marketing/publicity meeting, I could have retired already. I hate this notion that men don't read, and hate even more the fact that it seems to be accepted by most people. I can't tell you how many times I saw books either rejected or given the short end of the stick because people didn't think it would appeal to women.
A while back, I wrote a post about how there have been so many imprints specifically geared towards women, yet none geared towards men. I can never understand this. Men, especially young men, are massive consumers of pop culture and entertainment, spend as much if not more money than women on movies and video games (perhaps even music), and yet for the most part they are roundly ignored when it comes to publishing. There is such a massive, untapped market here, and it boggles my mind at just how uninterested people seem to be to publish books that appeal to it, or unmotivated they are to find out how to market to it.
Right now, publishing has the attitude of the first shoe salesman. Anyway, check out the article. It's worth a read. Even if you're a man.